diff --git a/internal/user/routes.go b/internal/user/routes.go
index eb7f80f..44bca33 100644
--- a/internal/user/routes.go
+++ b/internal/user/routes.go
@@ -6,6 +6,7 @@ import (
 	"net/http"
 
 	"gitea.local/admin/hspguard/internal/repository"
+	"gitea.local/admin/hspguard/internal/util"
 	"gitea.local/admin/hspguard/internal/web"
 	"github.com/go-chi/chi/v5"
 )
@@ -51,10 +52,16 @@ func (h *UserHandler) register(w http.ResponseWriter, r *http.Request) {
 		return
 	}
 
+	hash, err := util.HashPassword(params.Password)
+	if err != nil {
+		web.Error(w, "failed to create user account", http.StatusInternalServerError)
+		return
+	}
+
 	id, err := h.repo.InsertUser(context.Background(), repository.InsertUserParams{
 		FullName:     params.FullName,
 		Email:        params.Email,
-		PasswordHash: params.Password,
+		PasswordHash: hash,
 		IsAdmin:      false,
 	})
 	if err != nil {